To tee up our back to college campaign from IKEA, I decided to write the blurb in inflated, college-like language.
As artifacts of commercial communication, these pieces succinctly convey the manner in which affordably priced consumer home goods empower and enable behaviours typically seen in adolescents seeking post-secondary education(s.)
Here’s a translation: IKEA’s lower prices = lower stakes so college students can live their best lives for less money.
