Alex Smith
Work
About
Alex Smith
Work
About
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Apple

In 2019, I helped create Apple’s first-ever sports campaign.

The idea was simple. Take hockey’s best players and show fans the world through their eyes. The finished product was an Ad Age Editor’s Pick and even got a rare shout out from Tim Cook himself.

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All Just Crack an Egg Paid Through Parents Gotta Be KD Apple IKEA Spot the Difference Bodega Dispensary I-KIJIJI-A The Ford Smoothie IKEA Back to College BallBoys Casper Doritos Docu-Series Thesaurus.com Joystick (short film)
Just Crack an Egg Paid Through Parents Gotta Be KD Apple IKEA Spot the Difference Bodega Dispensary I-KIJIJI-A The Ford Smoothie IKEA Back to College BallBoys Casper Doritos Docu-Series Thesaurus.com Joystick (short film)