Alex Smith
Work
About
Alex Smith
Work
About
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Apple

In 2019, I helped create Apple’s first-ever sports campaign.

The idea was simple. Take hockey’s best players and show fans the world through their eyes. The finished product was an Ad Age Editor’s Pick and even got a rare shout out from Tim Cook himself.

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All Just Crack an Egg Gotta Be KD Apple IKEA Spot the Difference Molson Olympics I-KIJIJI-A The Ford Smoothie IKEA Back to College Bodega Dispensary BallBoys Ford x Twitch Casper Doritos Docu-Series Thesaurus.com Joystick (short film)
Just Crack an Egg Gotta Be KD Apple IKEA Spot the Difference Molson Olympics I-KIJIJI-A The Ford Smoothie IKEA Back to College Bodega Dispensary BallBoys Ford x Twitch Casper Doritos Docu-Series Thesaurus.com Joystick (short film)