Molson wanted to sponsor Olympic athletes. But because of beer sponsorship rules, lawyers said we couldn’t.
So instead, we came up with a semi-legal money laundering scheme that helped Canadian Olympians get paid what they deserve.
It won a Grand Clio, some d&ad and One Show pencils, and also 4 Lions at Cannes. That’s maybe the most awards ever for a money laundering idea centered around middle-aged parents.
